Project Type

Indoor Exhibit / International Touring Booth
 

Client

Moroccanoil (Eurovision Sponsor)

 

Scope

A large-scale, international exhibit created for Moroccanoil’s ongoing sponsorship of Eurovision. Abitzy fabricated the booth domestically, packed it for overseas shipping, and supported installation across multiple European venues year after year.

 

Materials & Fabrication

Wood, laminate, metal, painted finishes, LED lighting, vinyl graphics, custom tile and mosaic wall treatments. All signage and branding produced in-house.

 

Challenges

The booth needed to fully disassemble for shipping while appearing seamless when installed. Tile walls were engineered with hidden seams for breakdown, and crates were designed for long-term reuse over a 10-year sponsorship.

 

Outcome

A durable, modular exhibit system featuring salon stations, press areas, product displays, and branded photo ops that successfully toured internationally with consistent quality and brand accuracy.