Project Type

Indoor Event / Custom Exhibit

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Client

Marketing Agency (Bowmore & Laphroaig)

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Scope

A highly customized, interactive booth designed to tell the story of two distinct whiskey brands within a single footprint. Each side showcased brand-specific storytelling, materials, and sensory elements.

 

Materials & Fabrication

Wood, faux brick, graphics, LED lighting, vapor systems, foam, plaster, paint, metal, barrels, and modular platforms. CNC fabrication and custom scenic builds throughout.

 

Challenges

Creating safe, indoor “fireplace” and smoke effects required innovative solutions. Abitzy engineered LED and vapor-based smoke systems that moved through custom chimneys and pedestal displays without using real fire.

 

Outcome

An immersive, multi-sensory environment featuring interactive smoke effects, sound design, branded bars, and modular components that fit through standard hotel doors and transported efficiently.